Em 2018 a agência Special Group, uma sweetshop australiana que cuida da conta do Uber Eats por lá, lançou a campanha que fez bastante sucesso chamada “Tonight I’ll be Eating”, que sempre usa duas celebridades, baseado no fato de 84% dos australianos encomendarem refeições para serem compartilhadas por duas ou mais pessoas. A campanha repetiu o mesmo sucesso no Japão e em Taiwan e agora está chegando aos Estados Unidos e Canadá, fazendo sua estreia com Mark Hamill e Patrick Stewart.
“Comercial tem nível de Super Bowl”
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SPECIAL GROUP AUSTRALIALindsey Evans: Founding PartnerCade Heyde: Founding PartnerJulian Schreiber: CCO & PartnerTom Martin: CCO & PartnerRebecca Stambanis: Strategy Director & Founding Partner – MelbourneJon Marshall: Creative Director
Stuart Brown: Creative DirectorCaitlin Miller: Business DirectorWill Sealey: Business DirectorEsther Perls: ProducerEileen Cosgrove-Moloney: Team LeadEmily Stewart: Casting DirectorLachlan Stewart: Social LeadJesse Sinkiewicz: Business Affairs
UBER EATSDanielle Trivisonno Hawley: Global Executive Creative DirectorGeorgie Jeffreys: Head of Marketing, US & Canada Lauren Hussey: Senior Marketing Manager Natalie Purbrick: Creative DirectorJessica Van Rooyen: Marketing ManagerOtto Linwood III: Creative Production ManagerLexi Levin: Consumer Communications ManagerRashad Suarez: Business Affairs ManagerGracie Childress: Media Manager
SMUGGLERBrian Carmody: OwnerGuy Shelmerdine: DirectorAlison Junzman: EPDonald Taylor: ProducerEdu Grau: DP
CARTEL EDITAndy McGraw: EditorMatt Beradi: Jr. EditorRoy Herbert: Assistant EditorGreer Bratschie: Prodcuer
MPCDmitri Zola: ColoristDiane Valera: Producer
PARLIAMENT VFXPhil Crowe: CC & FounderEnca Kaul: Head of Prodution
SINGING SERPENTGlen Galloway: Owner/ Composer / Sound Design
ELEVEN SOUNDJordan Metzler: Audio MixerMelissa Elson Brewer: ProducerMarco Tornillo: Assistant Mixer
Updater: Wagner Brenner