“Sweat isn’t a sign that you should stop. It’s your body crying tears of joy.” Essa é a ideia com potencial de virar conceito, criada pela BBDO New York para o desodorante Degree, da Unilever
O comercial é estrelado por Kevin Durant, jogador de basquete do Brooklyn Nets, com dois títulos da NBA e um dos jogadores de basquete mais bem pagos do mundo, em parte devido a acordos com empresas como a Foot Locker e Nike.
Ficha Técnica
Advertising Agency: BBDO New York, USAChief Creative Officer, BBDO Worldwide and Chairman of BBDO North America: David LubarsSVP, Senior Creative Director: Peter AlsanteAssociate Creative Director: Joe RussomanoAssociate Creative Director: Temnete SebhatuSVP, Executive Producer: Anthony CurtiAssociate Producer: Reid PierceSenior Business Affairs Manager: Heather WeissmanSenior Music Producer: Julia MillisonExecutive Music Producer: Melissa ChesterHead of Art Production: Erin BreenEVP, Senior Director: Joshua SteinmanAccount Manager: Christian MartinezEVP, Group Planning Director: Yin ChungProduction Company: SMUGGLERDirectors: RubberbandExecutive Producers: Patrick Milling-Smith, Brian CarmodyExecutive Producer: Sue Yeon AhnCOO: Andrew ColónHead of Production: Alex HughesProducer: Matt DayDirector of Photography: Patrick GolanProduction Designer: Miranda LorenzStylist: Michelle MartiniEditing House: Rock Paper ScissorsEditor: Mikkel NielsenAssistant Editor: Alex LiuProducer: Lisa BarnableManaging Director: Eve KornblumFlame artist: Eddie ReinaFlame Producer: Barbara KontarovichMusic House: Heard CityAudio Mixers: Keith Reynaud, Elizabeth McClanahanEP: Sasha Awn, Jackie JamesProducer: Andi LewisManaging Director: Gloria PitagorskyColor: Company 3Colorist: Stefan SonnenfeldProducer: Blake Rice
Updater: Wagner Brenner