Ah, como é bom dar de cara com um comercial que não tem bebê, cachorro, alienígena e velhinho dançando, só para lembrar como a boa propaganda ainda encanta e funciona. Conceito, roteiro, direção… tudo primoroso nesse comercial que presta tributo ao “nada”, criado pela DDB de Paris.
O texto
There’s nothing quite like nothing.
Nothing is where everything comes from.
You can’t see it but nothing is everywhere.
Nothing, is beautiful.
And it’s always a good start.
You can live on nothing,
Believe in nothing,
Laugh at nothing.
Nothing is often what we do best
Nothing is the most powerful thing we say
Nothing is quite something
It’s even the best thing that could happen to you.
FRONT ASSISTLANE ASSISTEMERGENCY ASSISTPRE-SAFE ASSISTVolkswagen Innovations.We make The Future Real
Ficha Técnica
Executive Creative Director: Alexander KalchevHead of copy: Patrice DumasCopywriter: Benoît OulhenArt Director: Mickaël JacqueminAgency Team: Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie BouillierTV Producer: Emilie TalpaertClient Team: Thierry Sybord, Ghislain Laffite, Timothée Gazeau, Stéphanie BaronProduction Company: HenryDirector: Clemens PurnerMusic Supervisor: Marine CremerSound Production: Studio 5
Updater: Wagner Brenner