No melhor estilo Hitchcock, os destemidos personagens Red, Bomb e Chuck do jogo Angry Birds partem para o ataque no mais recente comercial da Geico, tradicional empresa de seguros dos Estados Unidos e famosa pelos comerciais, sempre cheios de humor.
O crossover com a Rovio Entertainment (dona da franquia do game) resultou no comercial “Angry Bird Problem” faz parte da campanha “Bundling Made Easy”, criado pela The Martin Agency.
Ficha Técnica
Client: GeicoAgency: The Martin AgencySpot: “Windows”
Client Credits:Joe Pusateri: Vice President, MarketingAmy Furman: Assistant Vice President, MarketingGary Aurand: Director, MarketingTom Perlozzo: Senior Manager, MarketingTim Ware: Supervisor II, MarketingBrighid Griffin: Program Lead I, MarketingRese Chorpening: Program Lead I, MarketingAllison Eckert: Brand Team Planner, Marketing
Agency Credits:Chief Creative Officer: Danny RobinsonExecutive Creative Director: Ashley MarshallSVP, Creative Director: Justin HarrisCreative Director: Kim NguyenAssociate Creative Director: Kate Placentra
SVP, Head of Integrated Production: Tasha DeanExecutive Producer: Heather CollierSenior Producer: Liza MillerProducer: Elise CanupAssociate Director of Business Affairs: Suzanne WieringoBusiness Affairs Coordinator: Lauren Garrett Senior Financial Affairs Manager: Amy TrenzFinancial Account Supervisor: Monica Cox SVP, Group Account Director: Matt MattoxAccount Director: Jon Glomb Account Executive: Justin WestSenior Project Manager: Heather Hartman
ProductionProduction Company: O Positive Director: Brian Billow Executive Producer: Ralph Laucella Producer: Grayson Bithell
EditorialEditorial Company: Mackcut Editor: Pamela PetruskiAssistant Editor: Jonathan BaumExecutive Producer: Gina Pagano
Visual Effects, Animation, and Finishing:VFX: The Mill LA Executive Producer: Anastasia Von Rahl Creative Director VFX Supervisor: John LeontiProducers: Alex Bader and Derek Tekus
Sound Design and Mix:VFX: Heard City Executive Producer: Jackie JamesMixer / Sound Designer: Mike Vitacco
Licensing of Angry Birds: David Born and Amber Chung at Born Licensing
Updater: Wagner Brenner